HERE’S WHAT DRIVES US
Our purpose is to have a positive, sustainable impact on individual lives and the world we live in – by empowering people to make the best possible decisions to improve business, education, healthcare, communications, entertainment and every other relevant aspect of our daily lives.
When it comes to decision making we highly value human intuition and creativity. But we do believe the smartest calls are made when reliable insights are available. That’s why we are committed to deliver high quality data which are produced in a trusted and transparent way.
TRANSPARENCY IS KEY
Transparency is by far the most important condition for the future of our hyper-connected world. It’s essential to be able to trust the provided information, or – as we call it – to see the whole truth.
Therefore our digital infrastructure must be a secure and transparent environment for everyone. And all data – from any given source – must be handled with the utmost respect, according to the highest possible ethical standards. As a result, data driven organizations can fully rely on excellent data to improve their business and users will enjoy trusted experiences only.
TO UNDERLINE THE IMPORTANCE OF DATA ETHICS
WE FOLLOW THESE GUIDELINES IN EVERYTHING WE DO: