Flexible data collection and distribution without loading external content
Some companies have a very strict policy when it comes to collecting and distributing data from a website. Such a policy often states that no external files may be loaded that can change the content on the website. This way, companies have full control over the operations on their websites. Luckily there is a solution that provides a flexible data collection and distribution infrastructure without loading external content.
Tag management ruled out
O2MC platform and DimML
Pixel request via DimML
However, the solution we came up with for one of our clients uses the DimML language in a different way. Aside from loading a single line of code, it is also possible to request a pixel with the parameters you need. Once this request is done, the O2MC platform can be used to distribute the data. In that process, nothing is sent back to the customers’ website, so the content cannot be edited. A client can send pixel requests at his own discretion, leaving the flexibility of the platform intact. Sending the pixel is a one way connection: nothing can come back to influence the page.
This solution offers the flexibility of a DimML implementation or a tag management system, without the possibility of changing the website’s content. We do have to note that this approach does take a little more effort from a company’s IT department. Even though companies have to build the pixels requested from the O2MC platform themselves, the additional time this requires is outweighed by the safety this solution offers.
Alternative for existing solutions